Sunday, 7 September 2008

Quantitative Method


Quantitative Method : is a research method that relies less on interviews, observations, small numbers of questionnaires, focus groups, subjective reports and case studies but is much more focused on the collection and analysis of numerical data and statistics.


The opposite to this type of research is qualitative research, which is much more reliant upon, interviews and case studies and deals generally with much smaller numbers.

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